30% OFF YOUR FIRST BOX + FREE ENRICHMENT LICK MAT

ENTER CODE: REAL30

✦ FOR DOGS WITH ITCHY, SENSITIVE SKIN

Itchy dog?
It could be what's in their bowl.

Itchy dog? It could be what's in their bowl.

When itching, redness and hair loss won’t settle, their bowl deserves closer attention.

Discover premium, human-grade meals with clearly named proteins, tailored to your dog.

When itching, redness and hair loss won’t settle, their bowl deserves closer attention.

Discover premium, human-grade meals with clearly named proteins, tailored to your dog.

30% off their first box

Plus a free enrichment lick mat

USE CODE

REAL30

BUILD THEIR BOX

Real-life testimonial photo of Cali, an English Cocker Spaniel

Single-protein meals

“Her allergy symptoms are clearing up and we’re weaning her off her meds!”

Sian & Cali

English Cocker Spaniel, 2.5 years

30% off their first box

Plus a free enrichment lick mat

USE CODE

REAL30

USE CODE

REAL30

BUILD THEIR BOX

Vet & nutritionist designed

Human-grade whole foods

Complete & balanced for all life stages

HACCP-certified Australian kitchen

COMMON ALLERGY SIGNS

Does this look familiar?

Allergies can show up across the skin, paws, coat, ears and face, often as a frustrating cycle of itching and irritation.

Dog showing scratching and itching associated with irritated skin

Red or irritated skin

Rashes, hot spots or general redness—often around the belly, face or skin folds.

Dog with a visible bald spot and thinning fur

Hair loss & bald patches

Thinning fur or bare areas caused by persistent scratching, licking or rubbing.

Dog licking a paw that may be sore or irritated

Paw licking & chewing

Repeated licking, biting or chewing at sore, red or irritated paws.

Dog showing signs associated with painful or irritated ears

Ear & face flare-ups

Red, waxy, smelly or painful ears, plus head shaking and face rubbing.

01
Red or irritated skin
Rashes, hot spots or general redness—often around the belly, face or skin folds.
02
Hair loss & bald patches
Thinning fur or bare areas caused by persistent scratching, licking or rubbing.
03
Paw licking & chewing
Repeated licking, biting or chewing at sore, red or irritated paws.
04
Ear & face flare-ups
Red, waxy, smelly or painful ears, plus head shaking and face rubbing.

STRAIGHT FROM THE WOLFIT PACK

Happy Skin Stories

“Almost all bald spots are gone—especially his neck, which was completely bald. People always comment on how soft and shiny his fur is.”

Jane & Valentino · Chihuahua, 4.5 years

“Firmer stools and no itchy skin!!”

Melinda & Angus · French Bulldog, 4 years

“Her skin and allergy has improved.”

Rita & Lisa · 4 years

“Less problems with itchy skin and loose stools.”

Akiko & Murphy · Australian Cobberdog, 5 years

“We realised we have a chicken allergy, so the single protein has been super helpful. Rua is much more energetic and keen for food.”

Aileen & Rua · Golden Retriever, 2 years

“Happy ball of energy, no longer a picky eater, shiny coat, healthy skin, healthy and not stinky poos.”

Dana & Penny · Cocker Spaniel, 2 years

“Almost all bald spots are gone—especially his neck, which was completely bald. People always comment on how soft and shiny his fur is.”
Jane & Valentino · Chihuahua, 4.5 years
“Firmer stools and no itchy skin!!”
Melinda & Angus · French Bulldog, 4 years
“Her skin and allergy has improved.”
Rita & Lisa · 4 years
“Less problems with itchy skin and loose stools.”
Akiko & Murphy · Australian Cobberdog, 5 years
“We realised we have a chicken allergy, so the single protein has been super helpful. Rua is much more energetic and keen for food.”
Aileen & Rua · Golden Retriever, 2 years
“Happy ball of energy, no longer a picky eater, shiny coat, healthy skin, healthy and not stinky poos.”
Dana & Penny · Cocker Spaniel

WATCH GEORGE’S TRANSFORMATION

A real video review, with George the Frenchie

George the French Bulldog video testimonial

"Allergies gone, solid poos at last, shiny coat, healthy skin and more energy than ever."

Carly · George's mum

Watch the video

MADE ESPECIALLY FOR THEM

A tailored box starts with a few simple questions.

Tell us about known allergies, health conditions, age, weight, activity and preferences. We’ll use their profile to help shape recipes, portions and delivery frequency around their needs.

30% OFF FIRST BOX

REAL30

30% OFF FIRST BOX

REAL30

Get Custom Plan

A SIMPLER PLACE TO START

Know what’s actually in their bowl.

Australian whole foods used in Wolfit recipes

Every Wolfit recipe uses Australian-sourced meat and vegetables fit for human consumption. Because if it’s not good enough for us, it’s not good enough for our dogs.

01 Australian meat & vegetables

Quality ingredients sourced from trusted Australian suppliers.

02 Fit for human consumption

The same standard of whole food we’d expect on our own plates.

03 Clearly named proteins

No vague or mystery “meat” hiding in the ingredient list.

Get Their Custom Plan

BUILD A PLAN AROUND THEIR NEEDS

Pick meals that suit their sensitivities.

Every box is fully customisable, so you can build around their allergies, tastes and nutritional needs.

GOOD TO KNOW

Chicken and beef are among the most common protein allergies in dogs. We’ll help you select alternatives that fit their needs.

WOLFIT RECIPE · SINGLE PROTEIN

Tum Rubbin’ Roo

Lean Australian kangaroo with super seeds. A single-protein option made with sensitivities in mind.

WOLFIT RECIPE · SINGLE PROTEIN

Truly Drooly Turkey

Turkey with marshmallow root and strawberries in a complete, balanced recipe.

WOLFIT RECIPE · OMEGA-RICH

Delish Fish

An omega-rich fish and lamb recipe created to support healthy skin and a glossy coat.

CUSTOMISABLE PROTEIN

Beef Bowl

A rich beef option for dogs whose plan is suitable for it.

Chicken meal bowl with fresh ingredients

CUSTOMISABLE PROTEIN

Chicken Bowl

A chicken option for dogs whose plan is suitable for it.

CUSTOMISABLE PROTEIN

Lamb Bowl

A hearty lamb option that can be worked into their tailored plan.

WOLFIT RECIPE · SINGLE PROTEIN
Tum Rubbin’ Roo
Lean Australian kangaroo with super seeds. A single-protein option made with sensitivities in mind.
WOLFIT RECIPE · SINGLE PROTEIN
Truly Drooly Turkey
Turkey with marshmallow root and strawberries in a complete, balanced recipe.
WOLFIT RECIPE · OMEGA-RICH
Delish Fish
An omega-rich fish and lamb recipe created to support healthy skin and a glossy coat.
CUSTOMISABLE PROTEIN
Beef Bowl
A rich beef option for dogs whose plan is suitable for it.
CUSTOMISABLE PROTEIN
Chicken Bowl
A chicken option for dogs whose plan is suitable for it.
CUSTOMISABLE PROTEIN
Lamb Bowl
A hearty lamb option that can be worked into their tailored plan.

WHEN THE BOWL ISN’T HELPING

The wrong food can keep the itch–scratch cycle going.

When skin, ears or paws won’t settle, it’s worth looking beyond the symptoms and into the bowl.

01 Dry, heavily processed kibble

A dry, one-size-fits-all diet can be hard on already sensitive dogs.

02 Vague or mystery ingredients

If you can’t identify the protein, it’s difficult to avoid what may not suit them.

03 Proteins that don’t agree with them

Common protein sensitivities can leave dogs caught in an uncomfortable loop.

THE WOLFIT FIX

A bowl built around what suits them.

Wolfit gives you clearly named proteins and whole-food recipes, so you can choose a meal that feels good from bowl to belly.

Wolfit ingredient sourcing: Australian meat and vegetables, fit for human consumption, and clearly named proteins, shown with Australian whole foods

BUILD A PLAN AROUND THEIR NEEDS

Pick meals that suit their sensitivities.

Every box is fully customisable, so you can build around your dog’s known allergies, tastes and nutritional needs.

GOOD TO KNOW

Chicken and beef are among the most common protein allergies in dogs. We’ll help you select alternatives that fit their needs.

SINGLE PROTEIN

Tum Rubbin’ Roo

Lean Australian kangaroo with super seeds. A single-protein option made with sensitivities in mind.

SINGLE PROTEIN

Truly Drooly Turkey

Turkey with marshmallow root and strawberries in a complete, balanced recipe.

MIXED PROTEIN · OMEGA-RICH

Delish Fish

An omega-rich fish and lamb recipe created to support healthy skin and a glossy coat.

SINGLE PROTEIN

Unleash the Beef

Delicious Australian beef featuring ginger and turmeric superfoods.

SINGLE PROTEIN

Paw Lickin' Chicken

Succulent Australian chicken breast meal with chia seeds and rosehip.

SINGLE PROTEIN

Boom Bang Lamb

Mouth-watering Australian lamb recipe featuring blueberries and dandelion superfoods.

VET PERSPECTIVE

Fresh food should fit the individual dog.

“Every dog is different, and that’s especially important when food allergies are involved. I love that Wolfit gives owners different protein options, making it easier to find a fresh, complete and balanced diet that works for their individual dog.”

Dr Kelly

Veterinarian

Save 30% on their first tailored box.

Use code REAL30 at checkout.

Build Their Box

DINNER WITHOUT THE DETECTIVE WORK

Three simple steps to a happier bowl.

Get Custom Plan

30% off first box with code REAL30

Tell us about your dog

Share their allergies, health conditions, age, weight, activity and preferences.

Choose their meals

See suitable recipes and choose raw or gently cooked.

Serve, wag, repeat

Perfect portions arrive at your door, ready for dinner.

GOOD QUESTIONS

Before you fill their bowl.

Every itchy dog is different. Here’s the honest version of what food can—and can’t—do.

A HAPPIER BOWL STARTS HERE

Less guessing. More tail wags.

Build a box around your dog and get 30% off your first order, plus a free enrichment lick mat. Use code REAL30 at checkout.

Build Their Box

Free delivery · Pause or cancel anytime

Customer testimonials describe individual experiences and results will vary. Wolfit meals are not intended to diagnose, treat or cure allergies or other health conditions. Skin, paw and ear symptoms can have many causes; consult your veterinarian about persistent or severe symptoms and review every ingredient for known sensitivities.

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FAQs

Itchy dog? It could be what's in their bowl.

Itchy dog? It could be what's in their bowl.

Itchy dog? It could be what's in their bowl.

30% off their first box

30% off their first box

Does this look familiar?

Does this look familiar?